President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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Building Rapport

Building rapport is the way to go when you're selling. If you can't build a good rapport with a customer, it's going to be hard for you to make a sale. There are many things that people might say or do that turn off a potential buyer. You need to learn how to deal with people so you don't get turned down, and you also have to make sure you are building your customer service skills.

You have to have a good relationship with your clients. It might sound cliche but it's true. You can't make anyone love you, love your business, or buy from you if you can't make them like you. The only way to do this is by having good rapport. Rapport with people means treating them like they are one of their own.

A lot of people can't seem to do this. They have to constantly up sell, talk to customers over the phone, and come off as very unsure of themselves. Asking customers if they want more products or a better deal can seem to be an uncomfortable task. Even asking the wrong question can have a negative effect. This is why customer service skills are so important if you want to be successful in the business world.

Instead of doing these things, you need to understand your customers and build a better relationship with them. You have to make them feel comfortable with you. You have to make sure that they understand what you're saying and why they should buy from you. If you do this then you can expect your sales to shoot through the roof.

One way to do this is to deal with your customers on a personal level. When you give a customer a service product, you should take the time to personally thank them for their business. Don't leave the door open for more business by saying something like "I'll see you in my shop" or "Let me know when you have some more items in." Customers like it when you personally interact with them. They tend to trust businesses that they can do business with and will be nice to them. By doing this, you can make a lasting impression on your customers and get them to recommend your business to their friends.

Another thing to remember is not to take your service for granted. Customers like to be treated as if they are more important than anything else. If you can make your customers feel appreciated, they will reward you with more business in the end. You need to keep your employees motivated and happy in order to keep the customers coming back. Make sure that you reward your employees well for a job well done.

Rapport is not something that can be bought, it has to be earned. One thing that can help build Rapport with your customers is to make them feel like their own boss. Treat your customers with respect, be considerate of them and let them know how much you appreciate their business. You want to build a positive reputation within your business and for the future. By having a good reputation, customers will see that you are responsible and reliable.

Building Rapport with customers can be very easy or it can be very hard. It all depends on how you treat your clients and how you deliver a quality service. Keep in mind that the main goal of any business is to gain more profit. If you can do that with your customers, then you are well on your way to being successful!

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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